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Ethical Brands & Businesses

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Why it matters

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104.3 million people

Global independent direct selling workforce

Source: WFDSA Global Statistics

35,000 products

Global Fairtrade certified product availability

Source: WifiTalents Fair Trade Statistics Report 2026

2 times faster

Growth rate of sustainability-marketed products vs conventional

Source: NYU Stern Center for Sustainable Business via Fairtrade International

1.9 million people

Global Fairtrade farmer and worker participation

Source: Fairtrade Statistics and Facts 2025

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