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Nkuku
Ethical Brands

Nkuku

Totnes, United Kingdom

About

The ecological definition of sustainability originated with the Brundtland Report in 1987, which describes sustainable development as one that satisfies the needs of the present without adversely affecting the conditions for future generations. Economic, social and ecological processes are interconnected. The actions of both public and private stakeholders cannot be considered as isolated, one-dimensional aspects; instead, one must consider the interrelationship between the three dimensions of environment, economy and society. Sustainable development means more than just environmental protection. To satisfy our material and immaterial needs, we need economic well-being and a society based on solidarity. The effects of today’s actions on the future must be taken into account so that future generations can also satisfy their needs. Sustainable development requires a long-term structural change in our economic and social system, with the aim of reducing environmental and resource consumption to a sustainable level while maintaining economic performance and social cohesion.

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